Practice Groups

MOVING FORWARD
WITH TECHNOLOGY

Licensing

In today’s global economy, where products and inventions are competing in an already crowded marketplace.

Effective management and licensing of intellectual property is vital to the success of the business that invents or creates a product, to the designers who develop the product’s appearance, as well as the producers of the packaging and marketing literature to go with the product.  

However, understanding and navigating complex licensing laws in strategically protecting IP rights can be daunting, and even sometimes confusing.   But it doesn’t have to be.

Brinks Gilson & Lione attorneys possess the in-house experience and are adept in assisting clients protect and commercialize their intellectual property assets.  We effectively negotiate and draft licenses and technology transfer agreements that maximize the value of our clients’ patents, trademarks, copyrights and trade secrets.  Our licensing activities also cover the entire range of domestic and international trademark licensing, including word marks, logos, domain names, product configurations, trademark holding companies, and indemnification for infringement and product liability claims.

We help our clients maximize the competitive advantages of intellectual property rights through licensing and commercialization. We are successful by partnering with our clients to thoroughly understand their business and structure contractual arrangements that fit within company objectives, thus enhancing and protecting their IP interests.

Showing our clients how to avoid traps that threaten their business is our way forward.

Forward Thinking
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Ann Arbor, MI
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