Howard Michael to present at CenterForce IP Strategy Summit: Trademark & Copyright Strategies for the Digital Age
On March 16, 2017, Howard Michael will present “The Decision: Balancing Trademark Enforcement & Business Cost” at the IP Strategy Summit on Trademark & Copyright Strategies for the Digital Age.
Trademark enforcement in today’s environment is complex. Market share can be lost when customers cannot distinguish a company’s mark from those of the competition, so a tailored and balanced enforcement strategy is essential.
This panel will explore:
• Which marks merit policing?
• Methodology of analysis
• How to prioritize enforcement?
• When do you enforce? What is worth it? What isn’t?
• What are the mistakes to avoid?